Blog
Field notes on technical SEO
Audit teardowns, ranking experiments and the occasional opinion — written by the team that builds the crawler.
Featured
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12 min read
What 50,000 crawls taught us about indexation debt
What 50,000 crawls taught us about indexation debt
We analysed half a million URLs across mid-market sites to find out which technical issues actually suppress rankings — and which ones every tool flags but nobody should prioritise.
Technical SEO
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6 min read
How technical SEO compounds into long-term organic growth
A practical look at the fixes that move rankings fastest.
Technical SEO
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6 min read
How technical SEO compounds into long-term organic growth
A practical look at the fixes that move rankings fastest.
Core Web Vitals
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6 min read
INP is live: what actually broke on real sites
Field data from 4,000 domains through the transition.
Core Web Vitals
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6 min read
INP is live: what actually broke on real sites
Field data from 4,000 domains through the transition.
Content strategy
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6 min read
Content gaps are a crawl problem before they are a writing problem
Why your best pages never got discovered.
Content strategy
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6 min read
Content gaps are a crawl problem before they are a writing problem
Why your best pages never got discovered.
Case studies
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6 min read
How Lattice cut indexation debt by 71% in six weeks
A teardown of the exact backlog they shipped.
Case studies
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6 min read
How Lattice cut indexation debt by 71% in six weeks
A teardown of the exact backlog they shipped.
Product
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6 min read
Continuous crawling, explained
What changes when audits stop being monthly events.
Product
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6 min read
Continuous crawling, explained
What changes when audits stop being monthly events.
Technical SEO
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6 min read
Schema markup that search engines actually use
Cutting through the structured-data cargo cult.
Technical SEO
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6 min read
Schema markup that search engines actually use
Cutting through the structured-data cargo cult.
Core Web Vitals
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6 min read
Layout shift is a design-system bug
Fix it once in components, not page by page.
Core Web Vitals
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6 min read
Layout shift is a design-system bug
Fix it once in components, not page by page.
Case studies
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6 min read
From 90-page PDFs to a ranked backlog
How one agency rebuilt its reporting workflow.
Case studies
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6 min read
From 90-page PDFs to a ranked backlog
How one agency rebuilt its reporting workflow.
Content strategy
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6 min read
Search intent has a shelf life
Auditing your top pages for intent drift.
Content strategy
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6 min read
Search intent has a shelf life
Auditing your top pages for intent drift.
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Delivering strategic legal counsel for corporations, investors, and global enterprises through litigation, intellectual property
protection
Pages
Company
© 2026 Optivio-advisory. All Rights Reserved.
Delivering strategic legal counsel for corporations, investors, and global enterprises through litigation, intellectual property
protection
Pages
Company
© 2026 Optivio-advisory. All Rights Reserved.